James McDonald is a multi-disciplinary creative from the Lower East Side of Manhattan, where culture, hustle, and storytelling collide on every corner. With roots in Sports Management and Broadcast Journalism, James bridges corporate polish with grassroots intention—shaping visuals, experiences, and campaigns that don’t just look good, they mean something.

His lane? A tight blend of content production, event planning, and photography. James has led social-first projects for brands like 300 Entertainment, RBW, and more—crafting narratives that have hit over a million views across platforms. His work doesn’t just trend; it sticks.

As a creative strategist, he moves fluidly across industries—entertainment, sports, and cannabis—bringing a systems-thinking approach with a cultural POV. He was instrumental in launching Vitabudz, helping the cannabis startup carve out an authentic voice in a noisy space. Artists like Gunna, Mary J. Blige, and Slick Rick have all crossed paths with his lens or production plans.

On the events side, James curates with intention—from listening sessions and brand exhibits to nightlife moments that attract both crowd and capital. His events have secured sponsorships and brand alignment with major companies, turning one-night activations into long-term relationships.

Behind the camera, his photography has landed on billboards in Times Square, and his client list includes TikTok, Jordan Brand, and the New York Liberty. His visuals carry that LES grit with a designer’s eye—raw, yet composed.

James is driven by the idea that culture should be documented and designed with care. Whether he's behind the scenes or behind the camera, he’s building toward something timeless—one concept, one campaign, one captured moment at a time.