Creative Director, Artist Discovery Platform – 300 Entertainment

In my role as Creative Director for 300 Entertainment's artist discovery platform, I had the privilege of playing a multifaceted role that significantly contributed to the success of the show. My responsibilities included:

• A&R and Talent Scouting: Actively scouted and discovered emerging talent, ensuring a diverse and vibrant lineup for the platform.

• Communication and Coordination: Effectively communicated the needs for social assets, facilitating seamless collaboration between various teams and stakeholders.

• Copywriting: Crafted compelling copy for tune-in messages, promotional content, and one-on-one segments with Kevin Liles, enhancing audience engagement.

• Team Leadership and Direction: Led a talented team of designers in the creation of all necessary assets on a weekly basis, adapting to the dynamic requirements of the show.

  • Brand Awareness Assets: Developed and maintained consistent brand messaging to enhance overall brand visibility and recognition.

  • Talent-Specific Assets: Created customized promotional materials tailored to individual artists, highlighting their unique strengths and stories.

  • Episode Recaps: Produced engaging recaps of each episode, keeping the audience informed and excited about upcoming content.

The show was broadcast live on YouTube, reaching a wide audience and generating significant engagement. Additionally, the content was extended to Instagram, further amplifying its reach and impact.

This role not only honed my skills in creative direction, A&R, and team management but also demonstrated my ability to thrive in a fast-paced, high-stakes environment.