Commercial and Media Production Lead – RBW Creative Lighting Studio

In collaboration with RBW Creative Lighting Studio, I led the production of commercials and images that highlighted their process, growth, and product intricacies. Key aspects of this project included:

• Location Filming: Captured dynamic footage at RBW’s SoHo showroom and their newly acquired campus in Kingston, New York.

• Media Asset Development: Created high-quality media assets that were strategically deployed across RBW’s website and various media channels to enhance brand presence and visibility.

• Team Leadership: Managed a talented team of three professionals, including a Director of Photography (DP), a photographer, and a Production Assistant (PA), ensuring smooth and efficient production workflows.

This project successfully showcased RBW's innovative lighting solutions and underscored their achievements, contributing to a stronger brand identity and market positioning.