I secured a partnership with Twisted Tea for the "Wingz in the Trap" party experience, thus creating an engaging blend of entertainment and brand integration. Headlined by Grammy Award-winning producer Drumma Boy, the event was a resounding success, combining music, influencers, and brand engagement in a memorable experience for all attendees.

This collaboration entailed: 

• Content Creation and Brand Integration: Developed original content featuring Twisted Tea products, influencers, and DJs and strategically incorporating the brand into the event's energy and culture.

• Live Activations and Audience Engagement: Executed live immersive activation to draw a new wave of interest for Twisted Tea and received positive feedback from event-goers and online viewers of the content.

• DJ Tune-Ins and Venue Activation: Produced additional tune-in segments with DJs to highlight Twisted Tea’s presence in the venue and facilitate brand visibility and interaction throughout the event.

• Signature Content Concept – "Twisted in the Trap": Featured DJs going head-to-head in a song sample guessing battle, with contestants sipping Twisted Tea to answer and steal points. Developed a secondary game featuring DJs finishing iconic music quotes to add fun and competitive elements.