I developed and produced the concept for "The Green House Effect," a new artist discovery platform designed to spotlight emerging talent. Key elements of this platform included:

This platform was crafted to give up-and-coming artists a well-rounded launch, helping them build visibility and connect with new audiences.

• Creative Concept Development: Ideated the platform concept, symbolizing growth and discovery, with the theme "heat rises from within," showcasing new artists who are ready to sprout and thrive.

• Comprehensive Artist Roll-Out: Provided artists with a full-spectrum release strategy, including interviews, live performances, and a digital extension of their performances.

• Episodic Content: Produced and delivered each artist’s performance as an episode, curated for later publication on social media, maximizing their exposure.