Creative Director – Amethyst Collab Artist Highlight Platform

For Amethyst Collab’s artist highlight platform, I led the creation of an immersive visual showcase, from concept to final production. This project was strategically developed to:

• Assemble a World-Class Team: Curated and led a talented crew, including a Director of Photography, Production Assistants, Audio Engineers, and Photographers, ensuring a high-caliber production.

• Brand Consistency and Alignment: Preserved the integrity of the brand by meticulously overseeing all production elements, guaranteeing that each aspect stayed true to the client’s vision and identity.

• Talent Guidance and Performance: On set, provided hands-on direction to the featured talent, managing performances and retakes to authentically capture key moments.

The result was a visually stunning and cohesive project that embodied the creativity and quality synonymous with Amethyst Collab, delivering a high-impact visual narrative that resonated with both the client and the audience.